How to Increase Website Traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results. If you’re looking to increase website traffic with both organic and paid ways, here are 10 methods that are proven to yield results.

Best Ways to Increase Website Traffic :

• Create Memorable Content :

It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.

People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers. In fact, websites featuring blog content generate 434% more search engine-indexed pages than those without it. In addition, sites that release more than 16 posts per month receive nearly 3.5 times more traffic than those that publish zero to four articles.

• Perform Keyword Research :

Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers and a few times throughout the piece.

To conduct keyword research, you can use tools like Moz, Ahrefs and SEMrush. These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords and much more valuable information to guide keyword strategy.

• Write Guest Posts :

Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page rankings. You should always thoroughly research websites within your industry to pitch. First, look at a website’s content and make sure it’s high quality, check its domain authority and study their guest posting guidelines. Also, ask the publication if they’ll promote the post on social media and if they’ll tag you.

• Keep Active Social Media Pages :

Social media is huge for attracting visitors. Here are some ways it should be used to increase website traffic:

1. Post content across your social media platforms.
2. Interact with followers by replying to them, reposting their content and tagging them.
3. Use relevant hashtags.
4. Update the link in your bio to promote new content when it comes out.
5. Change a cover photo to promote new content.

• Influencer Outreach :

Industry influencers are eager to share content that their followers will love. Businesses can connect with influencers in a few ways, including:

1. Tag the influencer in a social media post if your piece references their content or research.
2. Ask the influencer for an interview/Q&A, then tag or email the influencer when the content is posted. They’ll likely share your content with their audience.
3. Do a round-up with multiple influencers and tag each of the participants when promoting the post on social media.
4. Pay influencers to run sponsored posts on their social media pages.

• Exchange Backlinks :

With so many businesses trying to increase website traffic, there are many opportunities for backlink exchanges. Reach out to relevant sites and offer your content as an additional resource to include in one of the site’s posts. To add an extra incentive, you can offer a mutually-beneficial backlink exchange, offering to add one of their links to a post of yours as well.

That’s exactly what we did for one of our clients, Rainbow Muffler & Brake. We created a blog post for them called, “The Essential Road Trip Checklist for Your Car.” We then found relevant websites through Pitch box and reached out to those sites to see if they wanted to promote our post.

• Use Advertising to Increase Website Traffic :

Advertising through paid search, social media and display ads can be an efficient way to increase website traffic. Each option comes with its upsides and downsides — for instance, users can block display ads and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it’s important to set budgets and goals before investing a ton of money into it. 

For instance, when doing pay per click (PPC) ads, it’s critical to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords. Maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions.

• Create a Helpful Industry Tool or Content :

Giving prospects something of use is a great way to drive more traffic. For example, we created an editorial calendar template here at our content marketing agency that was free for anyone to download. We wanted to give marketers a tool to make creating and posting content easier.

Create various tools and content that would help out others in your industry, then offer them for free on their websites. By posting gated content/tools (offering the content and tools in exchange for the user’s contact information), you can maximize your returns and find new leads.